Basic SEO Techniques - A Cost Driver In Any SEO Campaign

An underlined theme throughout our SEO TIPs blog is that the cost of an SEO campaign is a direct relation to how much work is involved. Stand clear for the “we will put your site #1 on Google for a hundred bucks a month” and the “we guarantee results.” Good work takes time to perform. This is true with any industry.

The beginning steps to all SEO campaigns start with keyword research and/or competitor analysis. The results of the keyword research and/or competitor analysis will dictate how aggressive targeted keyword markets are. Less aggressive markets can be conquered using Basic SEO Techniques, aggressive markets may need advanced SEO techniques.

Its all in the name, Basic SEO Techniques take less time to document, present, and preform - Thus the cost of a campaign using only basic techniques is less. Advanced techniques take more time to strategize, document, present, and perform - thus leading to a higher cost of a SEO campaign.

People always ask, “why do some SEO campaigns cost $500 a month, and others cost $10,000 a month?” The style of SEO technique answers this question.

Some Basic SEO Techniques

1. Title Tag Optimization
2. Meta Tag Optimization
3. Header Tag Optimization
4. Content Optimization
5. Limited Competitor Research
6. Limited Keyword Research
7. Alt Text Optimization
8. Footer Optimization
9. Basic Navigation Optimization
10. Simple Forms of Link Building - Directory submissions
11. Syndication of Existing (or Provided) Content

SEO Glossary of Terms - SEO Acronyms - SEO Abbreviations - 0-9

0-9

200

OK - The request has succeeded. The information returned with the response is dependent on the method used in the request.

301

Moved Permanently - The requested resource has been assigned a new permanent URI and any future references to this resource SHOULD use one of the returned URIs.

302

Found - The requested resource resides temporarily under a different URI. Since the redirection might be altered on occasion, the client SHOULD continue to use the Request-URI for future requests.

304

Not Modified - If the client has performed a conditional GET request and access is allowed, but the document has not been modified, the server SHOULD respond with this status code.

307

Temporary Redirect - The requested resource resides temporarily under a different URI. Since the redirection MAY be altered on occasion, the client SHOULD continue to use the Request-URI for future requests.

400

Bad Request - The request could not be understood by the server due to malformed syntax. The client SHOULD NOT repeat the request without modifications.

401

Unauthorized - The request requires user authentication. The response MUST include a WWW-Authenticate header field containing a challenge applicable to the requested resource.

403

Forbidden - The server understood the request, but is refusing to fulfill it. Authorization will not help and the request SHOULD NOT be repeated.

404

Not Found - The server has not found anything matching the Request-URI. No indication is given of whether the condition is temporary or permanent.

410

Gone - The requested resource is no longer available at the server and no forwarding address is known. This condition is expected to be considered permanent.

500

Internal Server Error - The server encountered an unexpected condition which prevented it from fulfilling the request.

501

Not Implemented - The server does not support the functionality required to fulfill the request. This is the appropriate response when the server does not recognize the request method and is not capable of supporting it for any resource.

Search Engine Optimization

SEO stands for Search Engine optimization. Search engine optimization is the process of making ones website content more search engine friendly to attract traffic by ranking higher. Search Engine Genie is the most experienced hand in the field of search engine optimization.. We will research your keywords and optimize your site based on the most relevant keywords and drive relevant traffic to your site via the major search engines.

Search engines are known as spiders as they works by sending out spiders. A Spider is a computer program that search and fetch information across Internet. After completion of the task of fetching information by the spiders, the search engine stores the information in a useful and accessible format often called as a database.

Search Engine Optimization is a service provided by various providers and is very essential. It displays different kind of listings in the search engine result pages. It has two main optimization elements. They are-

1. The onpage elements

2. The offpage elements

The on page elements include:-

Title Tag
Meta Tag Keywords
Keyword Density
Meta Tag Description
Heading Tag
Alt Tags
URL structure
Internal Linking

The off page elements include:-

Links
Page Rank
Page Traffic
Content Relation
Content donation
Anchor or Linking Text